How to use the Analytics Panel

Key metrics

These include:

• Impressions: how many times each page was seen

• Entries: how many times someone entered the gamified (or engagement) part of the campaign

• Profiles: how many people filled out the data capture form in total

• Leads: how many people filled out the data capture form AND ticked the opt-in box in your form (if you have this enabled)

• Hot leads: how many people converted using the Lead Tracking pixel.

Vote Tally

This is visible only to voting and polling campaigns. By hovering over the bars you can see exact numbers of votes for each asset.

Impressions

See your impressions per day.

Location data

See which countries your entries are coming from

OS and Browser Impressions

See what browser and devices your entrants are using.

Leads List

For quick reference, you can see your see your campaign entrants here.

Note: the leads list in the analytics will generally load faster than the reports, so is a quicker way to check how your campaign is performing.