The difference between an Entry, a Profile and a Lead

Entry: An Entry is someone who has started or completed the first stage of a campaign.

Example: In a Vote campaign, this is a user that has entered a vote and has got to the Lead Capture Form stage.

Profile: A Profile is someone that has completed the first stage of the campaign and entered some data in the Lead Capture Form.

Example: In a Vote campaign, this user has entered their vote and completed the data capture form. They may or may not have agreed to Lead opt-in.

Lead: A Lead is defined as someone who has interacted, left their data and ticked the Lead opt-in checkbox to receive more communications from you, or your partner, after the campaign is finished.

Note: you can download a report of just the Leads, in the reports section. This works well when providing Lead data to a partner or adding user directly to a marketing funnel.

Conversion %: The conversion percentage is the number of Leads divided by the number of Profiles

Note: your Campaignware tier will have a data cap on records collected.