Access the whole Masterclass by clicking on the links below to view:
Videos
Intro video (Adam Mussa & Andy Graham)
Chris Marris (ex Head of Digital at City Football Group & Tennis Australia) Part 1, Part 2
Shaun Lumsden (Head of Data and Insights, EngageRM & ex PTI Digital) Part 1, Part 2
Michaela Berry (Head of Marketing, Melbourne Storm) Part 1, Part 2, Demo
David Barton Ginger (ex Head of Digital at New Zealand Rugby) Part 1, Part 2, Part 3, How to
Kiandra Trickett (Marketing Manager, Melbourne Victory FC) Part 1, Part 2, Demo
Arna Hunt (Fan Engagement Manager, FIFA Womens World Cup) Part 1, Part 2
Clint Vodjinoski (Director, Bullpen Media)
Worksheets:
David Part Ginger: Worksheet 1, Worksheet 2, Worksheet 3
Shaun Lumsden: Worksheet 1, Worksheet 2, Worksheet 3